Media events, speech events and propagandistic techniques of legitimation: a multimodal analysis of the Greek Prime Minister Kyriakos Mitsotakis’ public addresses on the SARS-CoV-2 pandemic

Abstract The increased information need after the outburst of SARS-CoV-2 pandemic has led to enhanced role public addresses and press conferences that can broadcast important simultaneously a large number people through different media outlets (TV, radio, internet). Thus, government leaders worldwide have opted for frequent addresses, reviving rationale events as way disseminate their messages concerning widely possible. current paper focuses on Greek case, scrutinizing PM Kyriakos Mitsotakis in terms both structural content characteristics. Through use multimodal analysis, we figure out visual linguistic characteristics K. addresses. At same time, setup research framework qualitative quantitative examination similar various countries, by combining theories events, propaganda, techniques political legitimization. Our main findings suggest his made direct verbal connections aspects “Greekness” nation-centric rationale. He relies predominantly evocation positive sentiments rationalization (as means legitimization), order achieve benefits incorporating management into government’s nationalist agenda.